Earlier this month, Google’s Matt Cutts sent a shockwave through the advanced SEO community by saying that site owners could no longer perform “PageRank sculpting” using the nofollow tag in the way they’d previously thought. Now Matt’s posted more explanation about the change.
Here is a quote from that post that summarizes the change:
So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
Daniel Socco at DailyBlogTips has given an excellent explanation of this change and how it is going to effect us.
In other words, the usage of the nofollow attribute will still stop the page that is being linked to from receiving PageRank and anchor text value, but the PageRank that is being “saved” with the nofollow links won’t flow to the other links present in the linking page.
Google want to stop PageRank Sculpting, its fine but this change is negatively effecting bloggers. This change is going to encourage blog spam and also pages will have low PR. All the links on your comment section are reducing the PageRank that would otherwise flow to your internal pages. Google might do something to fix this problem, but we still got to hear about it.
If you’re using WordPress you can edit your theme to remove commentators URL.
Do you have any solution? Share it with us in our comments section.