Posts tagged as:

Online Reputation Management

6 Tactics To Fix Online Reputation That No One Else Has Told You Before

by Aqeel Syed on June 22, 2009

I’d summed up 6 unique tactics to fix online reputation in this post. You should have read about social media, reputation management profiles and other tactics to fix your reputation but these are actually more powerful and robust tactics to fix your reputation.
These tactics work for both individuals and corporations.

Review Sites
One of the fast and powerful ways to spread reviews is to get started with review sites like reviewstream.com
Example review here.
If someone can post negative comments/articles/reviews about your business online then why don’t you find sites where positive reviews can be posted!
These sites rank well with in SE and you can request your customers to post positive reviews about your business there.

Articles Sites
Informative articles with testimonials can be posted to sites like ezinearticles.com
Example article here.
Quality article sites rank very well in SE, articles are read by thousands of peoples, these articles are then picked by other sites and published on their blogs. You can get some good link backs to your sites and also your author profile at these sites rank at the top in search engines.

Guest Blogging
Many blogs have a section for guest bloggers, where a blogger can write and post a guest post. Post should be related to blogs niche. More about guest blogging.
Example here and here.
You can write guest posts, you can also link back to your sites from these guest posts, your name & business name also get published with these guest posts. Quality posts are always welcomed by bloggers.

Freebies
You can offer free books, CDs about your products, free tickets to events. These offers then can be promoted on freebie sites, can create lots of buzz and these items rank well in SE.
Example here,
Or, http://www.thatfreebiesite.com/

Event Listings
Event listings in your niche can be used to create buzz. Promote your business events through event sites and get lots of positive press.
Example here.

Paid Reviews
Paid reviews from established blogs can work magic but they cost good amount of $$.
More here, http://www.apennyearned.co.uk/reviews.html
An example by johnchow.com

http://www.johnchow.com/motive-interactive-shoemoney-contest/

He charge $500/review but you reach millions by buying a review from a site like JohnChow.com
For reputation management reviews can be purchased from Reviewme.com and paidreviews.com

Gifts to Bloggers
Gifts to famous bloggers can also work like.
Example here.

Creating Viral Contents
Viral content is the King! Requires lots of hard work and research for writing a post but it works magic. Read more about viral content.

Do you have a more creative idea? Share with us using comments.

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5 Reputation Tracking Tools By Google

by Aqeel Syed on October 3, 2008

Online reputation management is the latest buzz word in SEO world. I see reputation management firms popping up on daily bases. With changing economy, businesses are more concerned about their reputation then they were 1 – 2 year before.

If you don’t have a problem with your online reputation but you’re concerned about your brand name. Then first step for you is to track your reputation.
Below I’ve mentioned 5 reputation tracking tools by Google. These tools can help you keep an eye at your online reputation.

1. Google News

One of the best ways to track mainstream media mentions of your company is to use Google News. Enter your company name, sort the results by date published and then subscribe to the RSS feed. You’ll get instant RSS updates of any news items that mention your business. Example for “nokia“.

Here’s how it works. Navigate to the Google News page, and click on the news alerts link.
Next, you define a topic, by setting any number of keywords and phrases that retrieved items need to have, the type of news you want, how often you want it, and your email. That’s it -seriously. You’ll have to confirm your email.

Google will now send you news alerts that you have chosen to your email inbox, at the rate you want, from once a day, once a week, or as the news happens. Google has access to literally thousands of news sources, and I’ve found that when I’m needing more of a variety of sources on one subject, they manage to deliver.

2. Blog Search

If a blog happens to “ping” the blogosphere, the chances are that it will get on Google Blog Search. Even if the blog isn’t in Google news, or doesn’t make the main Google index, Google Blog Search might still find that story that mentions your CEO or your recent product launch. Get alerts to matching stories via email or RSS.

Early Wednesday, Google updated its blog search tool to track news stories as they pop up on various blogs. Like Google News, the company is taking a product that began as something for search and making it a destination of its own.

What’s different in blog search compared with news is that the front page shows how many outlets wrote about a story and how old in a very different manner. In blog search’s case the number of sources is given a far higher prominence, and instead of tracking how fresh a story is, Google has chosen to display how long it’s had the limelight.

3. Patent Search

Keeping track of patent filings was notoriously difficult before Google Patent Search came along. Now you can keep any eye on patents filed that relate to your industry. Better yet, keep track of patents that might violate your company held patents. Google Patent Search have a database of 7 million US patents.

4. Trends

What search queries are popular at Google right now? Thanks to Google Trends you can get an idea of which keywords are most searched for. You can narrow your research to specific countries or cities–letting you know if a product has global or local appeal.

5. Email updates

If you’re not quite ready for all of that RSS reader nonsense, you can still keep track of the latest buzz via email. Google Alerts let you track web, blogs, news and groups for any phrase you want. Select daily, weekly or “as it happens” updates and you’ll get an email whenever your company name is mentioned.

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