Google has provided its 30 most recent search changes with code names. These are search quality updates. Read these to improve your knowledge of latest algorithm changes so you may stay at top of your game.
Rankings:
Image Search landing page quality signals. [launch codename “simple”] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
Better spam detection in Image Search. [launch codename “leaf”] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.
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Recently Google has banned thousands of AdSense accounts of Pakistani publishers. Some people estimate the number to be 95%. It discourged many legitimate bloggers and they quit blogging. However this doesn’t have any effect on advertising giants revenues or figures. It is estimates that Google now have 44% of global advertising market.
Last month Google has announced 10 search changes those are a mix of crawling, algorithm and user interface. At search insider blog Google has committed to write about every change they make from now on in details.
Here are the 10 for last month.
“Related query results refinements.” More results will be excluded when synonyms and related terms conflict with other words or phrases in the search query.
“More comprehensive indexing.” Google is getting better at finding long-tail documents, making long-tail optimization even more important.
“New ‘parked domain’ classifier.” Google now detects parked domains more easily, making them less likely to show up in the SERP.
“More autocomplete predictions.” Does what it says.
“Fresher and more complete blog search results.” Blog content now has a faster and deeper indexing system, making your blog even more valuable and likely to surface on the SERP.
“Original content.” Google has “added new signals to help us make better predictions about which of two similar web pages is the original one.” In other words, Google has added some scraper counter-measures.
“Live results for Major League Soccer and the Canadian Football League.” Does what it says.
“Image result freshness.” Google is now better at finding fresh images for news queries.
“Layout on tablets.” Tablet users will see some changes in the color and layout that make Google more usable.
“Top result selection code rewrite.” The code that “ensures that we don’t show too many results from one site” has been rewritten. While it will behave the same as before, it is now “easier to understand, simpler to maintain, and more flexible for future extensions.”
What do you think about these changes? Are they going to effect your SEO strategy or you think they are the minor ones.
